Analytics at Work: Smarter Decisions, Better Results
Language: English
Published by Harvard Business Review Press, 2010
- Hardcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
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Analytics at Work: Smarter Decisions, Better Results This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9781422177693
- Title
- Analytics at Work: Smarter Decisions, Better Results
- Author
- Thomas H. Davenport, Jeanne G. Harris, Robert Morison
- Publisher
- Harvard Business Review Press
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1422177696
- ISBN 13
- 9781422177693
In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.
Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:
· Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level
· Understand and support what analytical leaders do
· Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts
Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.
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AwesomeBooks
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