Analysts on Analyst Relations: Practical Secrets for Winning Big
Language: English
Published by Independently published, 2023
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Analysts on Analyst Relations: Practical Secrets for Winning Big
- Author
- Schaffer, Robin, Holscher, Chris
- Publisher
- Independently published
- Publication year
- 2023
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798856695235
- Item weight
- 0.67 pounds
- Dimensions
- N/A
Analysts on Analyst Relations is a comprehensive and practical guide to launching and operating a world-class analyst relations (AR) program. It incorporates the collective insights of over 50 successful, top-of-their-field analysts – voices often missing in the AR conversation. Contributing analysts represent top-of-the-market firms, from the giants that dominate like Gartner, Forrester, and IDC, to the critical one-person analyst shops that wield influence beyond their size.
In this substantially extended second edition, author Robin Schaffer adds more topics and more analysts to the conversation. You’ll find new chapters that delve into category creation, the impact of AI, and the analyst-investor ecosystem. In addition, co-author Chris Holscher contributes a detailed chapter about how startups use AR as a key success factor. Finally, there's a cringeworthy yet entertaining new chapter on AR war stories
Analysts on Analyst Relations is filled with challenges, aspirations, and advice on building strong relationships and presenting your company in the most positive light. It is an easy and enlightening read, with profitable insights for all, from the experienced analyst relations professional to the uninitiated startup founder.
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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