Analysis of Terms Which Contribute to the Success of YouTube Trend Videos

Language: English

Published by GRIN Verlag

3668782857 / 9783668782853

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2018 in the subject Computer Science - Commercial Information Technology, grade: 2,7, University of Applied Sciences Aalen, course: Applied Analytics, language: English, abstract: This study covers the influence of positive and negative titles of YouTube videos on user behavior regarding views, likes, dislikes and comments. For this purpose, daily records of the top trending YouTube videos in Germany were analyzed. It was found that positive terms have positive influence on liking and viewing trend videos. Negative terms have influence on disliking and commenting. Furthermore, it was examined which words were used most frequently in successful and not so successful trend videos. This study shows that YouTube is being utilized for the consumption of entertainment series, music videos and sports content. In addition, videos with Turkish titles make up a significant part of the best placed YouTube videos in Germany. These results were obtained via chi-squared tests and word clouds.…

Seller Inventory # 9783668782853

Title
Analysis of Terms Which Contribute to the Success of YouTube Trend Videos
Author
Thomas Blanck
Publisher
GRIN Verlag
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3668782857
ISBN 13
9783668782853
Item weight
40 grams
Dimensions
210x148x2 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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