Analysis of the US PR Strategy Preparing the War against Iraq 2003

Sebastian Plappert

ISBN 10: 3640663349 / ISBN 13: 9783640663347

Published by GRIN Verlag Jul 2010, 2010

About this Item

Neuware -Essay from the year 2007 in the subject Communications - Media and Politics, Politic Communications, grade: Distinction, Macquarie University, course: ICOM 892 International Public Relations and Advertising, language: English, abstract: This paper will name the purpose and intention of the US government, followed by locating the campaign¿s main target groups. After considering the US¿s advantages, this analysis will also define obstacles the Bush administration had to overcome. The next step will be to outline the PR concept and highlight different means, the US government applied to influence national and international media. Finally, the paper will critically evaluate the measures taken and point out flaws.Books on Demand GmbH, Überseering 33, 22297 Hamburg 16 pp. Englisch.

Seller Inventory # 9783640663347

Bibliographic Details

• Title: Analysis of the US PR Strategy Preparing the War against Iraq 2003
• Publisher: GRIN Verlag Jul 2010
• Publication Date: 2010
• Language: English
• ISBN 10: 3640663349
• ISBN 13: 9783640663347
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 2D millimeters 210 millimeters width by 148 millimeters height by 2 millimeters depth
• Weight: 40 grams