Analyse du marketing
Language: French
Published by Editions Notre Savoir, 2021
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 53.64
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - La forme la plus élémentaire de l'analyse marketing consiste à fournir aux responsables marketing les outils nécessaires pour comprendre l'impact commercial de leurs campagnes de marketing. Cette tâche peut aller de quelque chose d'aussi simple que de fournir des métriques standard au niveau de la campagne à une analyse aussi complexe que le développement d'un modèle de mix-marché afin de trouver la stratégie marketing optimale pour maximiser les profits.Si l'analyse des performances marketing vous permet de connaître les performances globales d'une campagne, ce n'est qu'en fouillant dans de nombreuses données que l'on peut découvrir si certains types d'utilisateurs répondent mieux à un traitement marketing particulier, si certaines campagnes fonctionnent mieux sur certains marchés ou sur les mobiles. Les analystes marketing exploitent et modélisent vos données pour découvrir des pépites sur lesquelles les spécialistes du marketing peuvent agir. En examinant en profondeur les données démographiques et les comportements des clients, vous pouvez comprendre quels sont ceux qui ont le plus de chances de réussir. Ces informations peuvent ensuite être utilisées par les spécialistes du marketing pour sélectionner leurs publics cibles. Grâce à l'exploration des données et à la modélisation statistique, les analystes marketing peuvent fournir une compréhension approfondie de vos clients et des facteurs de réussite.…
Seller Inventory # 9786204150413
- Title
- Analyse du marketing
- Author
- B Merceline Anitha
- Publisher
- Editions Notre Savoir
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- French
- ISBN 10
- 6204150413
- ISBN 13
- 9786204150413
- Item weight
- 137 grams
- Dimensions
- 220x150x5 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.17 | £ 37.50 |
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