American Sports in an Age of Consumption: How Commercialization Is Changing the Game
Cory Hillman
ISBN 10: 0786498889 ISBN 13: 9780786498888
Published by McFarland & Co Inc, 2016
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Paperback / softback
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Synopsis:
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.
The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.
Instructors considering this book for use in a course may request an examination copy here.
About the Author: Cory Hillman is an Assistant Professor in Communication Studies at Ashland University. His work has appeared in the Communication & Sport journal as well as in various books. He lives in Ashland, Ohio.
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Bibliographic Details
Title: American Sports in an Age of Consumption: ...
Publisher: McFarland & Co Inc
Publication Date: 2016
Binding: Paperback / softback
Condition: New