American Sports in an Age of Consumption : How Commercialization Is Changing the Game

Language: English

Published by Mcfarland, 2016

0786498889 / 9780786498888

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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nach der Bestellung gedruckt Neuware - Printed after ordering - Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.Instructors considering this book for use in a course may request an examination copy here.

Seller Inventory # 9780786498888

Title
American Sports in an Age of Consumption : How Commercialization Is Changing the Game
Author
Cory Hillman
Publisher
Mcfarland
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0786498889
ISBN 13
9780786498888
Item weight
339 grams
Dimensions
229x152x12 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574