Ama Complete Guide to Small Business Marketing
Language: English
Published by Ntc Business Books, 1992
- Hardcover
- Used
Seller: GoldBooks, Denver, CO, U.S.A.GoldBooks
AbeBooks seller since May 15, 2019
Condition: Used - Very good
£ 1.90
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Add to basketItem description from seller
Seller Inventory # 5I22_15_0844235903
- Title
- Ama Complete Guide to Small Business Marketing
- Author
- Cook, Kenneth J.
- Publisher
- Ntc Business Books
- Publication year
- 1992
- Condition
- very good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844235903
- ISBN 13
- 9780844235905
This book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make.
Concise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business.
Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth.
"Synopsis" may belong to another edition of this title.
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