All-American Ads of the 60s (Sourcebook) (Multilingual Edition)
Heller, Steven; Heimann, Jim [Editor]
Language: English
Published by TASCHEN, 2022
Series: Book 6 of 10 - All-american Ads
- Hardcover
- New
Seller: Redux Books, Grand Rapids, MI, U.S.A.Redux Books
AbeBooks seller since February 1, 2006
Condition: New
£ 30.48
Quantity: 2 available
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- Title
- All-American Ads of the 60s (Sourcebook) (Multilingual Edition)
- Author
- Heller, Steven; Heimann, Jim [Editor]
- Publisher
- TASCHEN
- Publication year
- 2022
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3836588595
- ISBN 13
- 9783836588591
- Item weight
- 37 ounces
- Dimensions
- 10x7x2
- Series
- Book 6 of 10: All-american Ads
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress―such as tang and instant omelets - "just add water"―while striving to reinforce good old American values.
Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads―such as Tupperware billing its storage container as a "wifesaver."
From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
"Synopsis" may belong to another edition of this title.
About the Author
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
"About the title" may belong to another edition of this title.
Redux Books
Grand Rapids, MI, U.S.A.
AbeBooks seller since February 1, 2006
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Antiquarian, First Editions, First Editions-signed, Collectibles, Grand Rapids History, Religious, Science Fiction / Fantasy, AmericanaSeller's business information
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