Alchemy
Rory Sutherland
Used - Soft cover
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Add to basketCondition: Used - Very good
Quantity: 1 available
Add to basket: Descubre el arte y la ciencia de crear productos e ideas irresistibles con 'Alchemy' de Rory Sutherland. Este libro explora el comportamiento humano y cómo las decisiones a menudo se basan en señales externas sutiles en lugar de la lógica pura. Sutherland, una leyenda de la publicidad, combina investigación científica con historias entretenidas y estudios de casos para revelar los secretos detrás de las elecciones de los consumidores. Aprende cómo aplicar estos principios no solo para vender productos, sino también para promover objetivos sociales y mejorar la vida cotidiana. EAN: 9780753556504 Tipo: Libros Categoría: Negocios y Economía Título: Alchemy Autor: Rory Sutherland Editorial: Ebury Publishing Idioma: en Páginas: 320 Formato: tapa dura.
Seller Inventory # Happ-2026-08-28-e7afe6bf
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
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