Alchemy (Paperback)
Rory Sutherland
Sold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
Condition: New
Quantity: 1 available
Add to basketPaperback. The hugely anticipated first book from the TED Talks star and advertising legend'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational. And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9780753556528
Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.
AS SEEN ON THE DIARY OF A CEO PODCAST
‘Revelatory and entertaining’ Sunday Times
‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books of the Year
‘One of the leading minds in the world of branding’ NPR
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Why is Red Bull so popular – even though everyone hates the taste?
Why do countdown boards on platforms take away the pain of train delays?
And why do we prefer stripy toothpaste?
The answer? Humans are, in a word, irrational.
In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:
Better “branding,” Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.
To be brilliant, you have to be irrational. This book shows you how.
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