Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Sutherland, Rory
Language: English
Published by Mariner Books, 2019
- Hardcover
- Used
Seller: online-buch-de, Dozwil, Switzerlandonline-buch-de
AbeBooks seller since April 4, 2011
Condition: Used - Fine
£ 43.33
Quantity: 1 available
Add to basketItem description from seller
Hardcover mit Schutzumschlag, minimale Lagerspuren, textsauber und gepflegt.
Seller Inventory # 68-3-55
- Title
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Sutherland, Rory
- Author
- Sutherland, Rory
- Publisher
- Mariner Books
- Publication year
- 2019
- Condition
- gebraucht; sehr gut
- Binding
- Hardcover May 07, 2019
- Language
- English
- ISBN 10
- 006238841X
- ISBN 13
- 9780062388414
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
What can honey bees teach us about creating a sustainable business?
How could budget airlines show us how to market a healthcare system?
Why is it better to be vaguely right than precisely wrong?
What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
"Synopsis" may belong to another edition of this title.
From the Back Cover
How does magic happen?
Why is Red Bull so popular, though everyone'everyone!'hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of fieldwork inside the largest experiment in human behavior ever conceived'the forever-unfolding pageant of consumer capitalism'Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED Talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as 'one of the leading minds in the world of branding' by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:
· What can honeybees teach us about creating a sustainable business?
· How could budget airlines show us how to market a health-care system?
· Why is it better to be vaguely right than precisely wrong?
· What might soccer penalty kicks teach us about the dangers of risk aversion?
Better 'branding," Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business."About the title" may belong to another edition of this title.
online-buch-de
Dozwil, Switzerland
AbeBooks seller since April 4, 2011
Shipping rates from Switzerland to U.S.A.
| Item | 7 to 14 business days | 8 to 15 business days |
|---|---|---|
| First item | £ 30.91 | £ 30.91 |
Payment methods
- Paypal
Store description
Bei antiquarischen Büchern ist die Zustandbeschreibung immer als "altersgemäss" zu verstehen. Sie können natürlich auch Fotos der gewünschten Position anfördern. Wir freuen uns über Ihr Vertrauen und auf Ihre geschätzte Bestellung. Fragen Sie uns einfach nach.
Seller's business information
Biopuls GmbH
Amriswilerstrasse 10, Biopuls GmbH
Dozwil, Switzerland 8582
Terms of sale
Die Bücher werden in der Regel bis 48 Stunden nach
Bestelleingang verschickt. Die Versandkostenpauschalen basieren auf Durchschnittswerten für unter 1 kg schwere Bücher. Versand in einem
Luftpolster- oder Kartonumschlag.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to online-buch-de, Dozwil, Switzerland, +41 079-4124641, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Die Ware wird in der Regel innerhalb von 48 Stunden nach Bestelleingang verschickt. Bitte entnehmen Sie den voraussichtlichen Liefertermin Ihrer Bestellbestätigung. Die Versandkostenpauschalen basieren auf Durchschnittswerten für 1 kg schwere Bücher. Über abweichende Kosten (z.B. wegen eines sehr schweren Buches) werden Sie gegebenenfalls vom Verkäufer informiert.