Agro-Food Marketing
Padberg, Daniel I. (EDT); Ritson, C. (EDT); Albisu, L. M. (EDT)
ISBN 10: 0851991440 ISBN 13: 9780851991443
Published by CAB International, 1997
New
Soft cover
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About this Item
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Seller Inventory # 69717-n
Synopsis:
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
About the Authors:
Daniel I. Padberg
Christopher Ritson
Luis Miguel Albisu
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Bibliographic Details
Title: Agro-Food Marketing
Publisher: CAB International
Publication Date: 1997
Binding: Soft cover
Condition: New