Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

Marian Salzman

19 ratings by Goodreads

Language: English

Published by HarperCollins Focus, 2017

0814437877 / 9780814437872

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Looking to upgrade your PR practices? Look no further. Bloggers, influencers, citizen journalists.today's news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news * Personalize pitches to reporters and bloggers * Master the art of storytelling * Break through Web clutter * Create branded hashtags that get shared * Bump clients to the top of online searches * Gain exposure at SXSW, TED, and other key conferences * Avert and resolve crises * Measure the impact of media placements * And more Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.…

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Title
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Author
Marian Salzman
Publisher
HarperCollins Focus
Publication year
2017
Condition
Very Good
Binding
Hardback
Language
English
ISBN 10
0814437877
ISBN 13
9780814437872

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

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