Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants
Mrs. Don Taylor; Jeanne Smalling Archer
Language: English
Published by AMACOM, 1994
- Hardcover
- New
Seller: Mad Hatter, West Kelowna, BC, CanadaMad Hatter
AbeBooks seller since May 4, 2026
Condition: New
£ 21.76
Quantity: 1 available
Add to basketItem description from seller
Tight, clean and unmarked-DJ clipped-" Up Against the Wal-Marts presents a potent arsenal of strategies, tips, and advice collected from hundreds of small retailers who've successfully defended their markets against retailing Goliaths. It shows how you can combat cutthroat pricing, regain customer focus, identify and seize profitable market niches - and much more. Taylor and Archer identify ten survival strategies guaranteed to help you compete effectively and stay focused on change. You'll need to devote yourself to satisfying your customers; study the success of others; gather and analyze management information regularly; sharpen your marketing skills; increase the customer's perception of value; position your business uniquely; eliminate waste; find something to improve every day; embrace change with a positive attitude, and pull the trigger and start the battle. Both insightful and pragmatic, Up Against the Wal-Marts explores the ten strategies in detail and presents the reasons customers are flocking to the mass merchandisers and what to do to reverse the trend, low-cost advertising and promotion strategies that generate new business, the six-step customer service technique guaranteed to bring customers back again and again, the critical variable-pricing method that produces profits and gives customers the perception of value, the pieces of the financial puzzle that every business owner must have to survive, and hands-on management techniques to make your business grow. Up Against the Wal-Marts shows you how to turn your knowledge into a market share - no matter how large the shadow of the mass merchandisers may loom.".…
Seller Inventory # 13940
- Title
- Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants
- Author
- Mrs. Don Taylor; Jeanne Smalling Archer
- Publisher
- AMACOM
- Publication year
- 1994
- Condition
- New
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814402380
- ISBN 13
- 9780814402382
Taylor and Archer identify ten survival strategies guaranteed to help you compete effectively and stay focused on change. You'll need to devote yourself to satisfying your customers; study the success of others; gather and analyze management information regularly; sharpen your marketing skills; increase the customer's perception of value; position your business uniquely; eliminate waste; find something to improve every day; embrace change with a positive attitude; and pull the trigger and start the battle. Both insightful and pragmatic, Up Against the Wal-Marts explores the ten strategies in detail and presents the reasons customers are flocking to the mass merchandisers and what to do to reverse the trend, low-cost advertising and promotion strategies that generate new business, the six-step customer service technique guaranteed to bring customers back again and again, the critical variable-pricing method that produces profits and gives customers the perception of value, the pieces of the financial puzzle that every business owner must have to survive, and hands-on management techniques to make your business grow.
Up Against the Wal-Marts shows you how to turn your knowledge into market share - no matter how large the shadow of the mass merchandisers may loom.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Mad Hatter
West Kelowna, BC, Canada
AbeBooks seller since May 4, 2026
Shipping rates from Canada to U.S.A.
| Item | 7 to 14 business days | 4 to 6 business days |
|---|---|---|
| First item | £ 15.86 | £ 24.93 |
Payment methods
Store description
ESTABLISHED SINCE 1983. ALL GENRES OF USED BOOKS.
Specialty
AllSeller's business information
Mad Hatter
BC, Canada
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Mad Hatter, West Kelowna, British Columbia, Canada, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.