Title: Affiliate Management for Self-managed Programs: Unlock the power of affiliate marketing for your business
Publisher: Multiplicit
Publication Date: 2022
Language: English
ISBN 10: 173913415X
ISBN 13: 9781739134150
Binding: paperback
Condition: Good

About this title

Synopsis

"A really impressively detailed and comprehensive companion guide to anyone taking first steps into our industry"
Richard Dennys, CEO, Webgains

Affiliate Marketing is a tremendous opportunity to attract new customers and generate significant revenue for your online business.

Self-managed affiliate programs are an exciting new development that has opened the industry to thousands of SMEs, which make up the fastest-growing segment of new affiliate marketing advertisers. Affiliate Management for Self-managed Programs is dedicated to helping online retailers launch and manage their new partnership program.

Affiliate marketing is one of the most democratic types of online advertising. Anyone can do it, and a thriving global community of affiliate marketers promote anything from fashion to gaming to financial services to homeware. It is a tremendous opportunity for almost any online business to attract new customers and make more sales. A new type of program promises to help more businesses enjoy the benefits of affiliate marketing than ever before.

The affiliate industry created self-managed programs to help a new generation of advertisers to experience this exciting form of digital marketing and establish it as a key part of their digital marketing strategy.

The guides, advice and sample policies in this book will help you to plan and launch an affiliate program and engage with a wide range of affiliate publishers. With an informal, practical approach and input from industry leaders, this book equips you with the tools to create an engaging, profitable and future-proof affiliate program.

With contributions from three well respected affiliate networks, this book will help SMEs to uncover the full potential of the affiliate channel, ensure they understand the fundamentals and receive practical, digestible, up to date advice on how to run a successful affiliate program.

Detailed guidance on all the technical requirements for a self-managed program
Pre-launch checklist
Understand different payment models and choose the best commission rate
Set goals for your program and calculate its true value for your business
Learn how to track affiliate traffic in Google Analytics
Meet different types of affiliate publisher and learn how to get the most out of them
Contributions and feature comparisons from Awin, Tradedoubler and Webgains
Foreword by Seth Rubin, MD of Grow by Tradedoubler

This book was written for any small or medium-sized business that has recently launched an affiliate program or is thinking of setting one up. It shares tips and advice to help you launch and get the most out of a new affiliate program.

"Affiliate marketing is one of the most cost-effective and powerful ways for businesses to find their next customer, but it can be bewildering for advertisers, especially small businesses. That’s why a book like this is worth its weight in gold. Helping SMEs navigate the industry with practical, hands-on insights about how to choose the right supplier, set commissions, choose the right affiliates as well as practical day to day tips, there are few manuals that offer such comprehensive guidance."
Michelle O'Sullivan, Global Customer Success Director – Awin Access

"Steve expertly navigates through the fundamental concepts of affiliate marketing whilst providing practical guidance for affiliate marketers that’s easily implemented. The tips, challenges and suggestions presented in this book make it a must read for all new business owners, marketers and account managers wanting to learn and master the art of affiliate marketing."
Seth Rubin, MD, Grow by Tradedoubler

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