Advertising and Sales Promotion

S H H Kazmi, Satish K Batra

Published by Excel Books
ISBN 10: 8174466398 / ISBN 13: 9788174466396
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2008. 3rd Revised edition. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Title: Advertising and Sales Promotion
Publisher: Excel Books
Book Condition: New

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1.

S H H Kazmi,Satish K Batra
Published by Excel Books (2008)
ISBN 10: 8174466398 ISBN 13: 9788174466396
New Softcover Quantity Available: > 20
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BookVistas
(New Delhi, DELHI, India)
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Book Description Excel Books, 2008. Softcover. Book Condition: New. 3rd edition. 18 x 24 cm. ADVERTISING is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book ?Advertising and Sales Promotion? has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: v Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. v Text on Brand Personality and Image has been updated. v New Appendices have been added at the end of Part -I and Part - IV, respectively. v Some new Boxes with insightful contents have been added. v Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading. Contents Include: SECTION ONE: ADVERTISING Part-1 / Introduction to Advertising and a Brief History/Advertising Classification, Functions and Benefits/Economic, Social, and Ethical Issues/Client and Advertising Agency / Part-II / Marketing Communications/Source, Message, and Medium Factors/Consumer Behaviour Perspective/Advertising Response Process (How Advertising Works)/Attention, Comprehension and Recall / Part-III / Segmentation and Positioning/Brand Awareness, Brand Attitudes and Feelings/Brand Equity, Image and Personality/Advertising Objectives and Budget Allocation / Part-IV / Media Planning and Strategy/Media Evaluation/Support Media/Internet / Part-V / Creative Strategy ? Planning and Development/Creative Strategy ? Execution and Evaluation/Planning Advertising Campaign /Advertising Research SECTION TWO: SALES PROMOTION Part-VI / Sales Promotion/Sales Promotion and Consumer Behaviour and How Promotions Affect Sales/Sales Promotion ? Objectives and Budget Allocation/Sales Promotion ? Design Issues, Planning Guidelines and Evaluation / Part VII / Sales Promotion ? Tools and Techniques Printed Pages: 658. Bookseller Inventory # 29910

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S H H Kazmi,Satish K Batra
Published by Excel Books (2008)
ISBN 10: 8174466398 ISBN 13: 9788174466396
New Softcover Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Excel Books, 2008. Softcover. Book Condition: New. 3rd edition. 18 x 24 cm. ADVERTISING is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book ‘Advertising and Sales Promotion’ has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: v Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. v Text on Brand Personality and Image has been updated. v New Appendices have been added at the end of Part -I and Part - IV, respectively. v Some new Boxes with insightful contents have been added. v Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading. Contents Include: SECTION ONE: ADVERTISING Part-1 / Introduction to Advertising and a Brief History/Advertising Classification, Functions and Benefits/Economic, Social, and Ethical Issues/Client and Advertising Agency / Part-II / Marketing Communications/Source, Message, and Medium Factors/Consumer Behaviour Perspective/Advertising Response Process (How Advertising Works)/Attention, Comprehension and Recall / Part-III / Segmentation and Positioning/Brand Awareness, Brand Attitudes and Feelings/Brand Equity, Image and Personality/Advertising Objectives and Budget Allocation / Part-IV / Media Planning and Strategy/Media Evaluation/Support Media/Internet / Part-V / Creative Strategy â€" Planning and Development/Creative Strategy â€" Execution and Evaluation/Planning Advertising Campaign /Advertising Research SECTION TWO: SALES PROMOTION Part-VI / Sales Promotion/Sales Promotion and Consumer Behaviour and How Promotions Affect Sales/Sales Promotion â€" Objectives and Budget Allocation/Sales Promotion â€" Design Issues, Planning Guidelines and Evaluation / Part VII / Sales Promotion â€" Tools and Techniques Printed Pages: 658. Bookseller Inventory # 29910

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Kazmi S H H / Batra Satish K
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Book Description Excel Books Pvt. Ltd. Book Condition: New. Bookseller Inventory # EB-9788174466396

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Kazmi S H H / Batra Satish K
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Kazmi S H H, Batra Satish K
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Book Description Excel Books Pvt. Ltd., New Delhi. N.A. Book Condition: New. Bookseller Inventory # 361108

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Satish K Batra, S H H Kazmi
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Book Description Excel Books, 2008. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0000741737

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S. H. H. Kazmi, Satish Batra
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ISBN 10: 8174466398 ISBN 13: 9788174466396
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Book Description EXCEL BOOKS, India, 2008. Paperback. Book Condition: New. 3rd Revised edition. 236 x 183 mm. Language: N/A. Brand New Book. Bookseller Inventory # AMO9788174466396

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S H H Kazmi; Satish K Batra
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Book Description Excel Books, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 8174466398

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S H H Kazmi
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Book Description Excel Books, 2008. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-238-89-4657184

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