Advertising & Sales Management
Arora Amit Verma Shweta
ISBN 10: 9382036083 ISBN 13: 9789382036081
Published by Black Prints, 2013
New
Hardcover
From
Biblios, Frankfurt am main, HESSE, Germany
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About this Item
Description:
pp. xii + 240. Seller Inventory # 1817393871
Synopsis:
This book represent a wide array of approaches to studying the relationship between advertising and sales. The chapters include both theoretical and empirical approaches and cover a broad spectrum of views about this relationship.
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Bibliographic Details
Title: Advertising & Sales Management
Publisher: Black Prints
Publication Date: 2013
Binding: Hardcover
Condition: New