Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Shimp, Terence A.
ISBN 10: 0030352711 ISBN 13: 9780030352713
Published by Cengage South-Western, 2002
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3067974-6
Synopsis:
Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
Synopsis: Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
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Bibliographic Details
Title: Advertising, Promotion and Supplemental ...
Publisher: Cengage South-Western
Publication Date: 2002
Condition: Good