Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
Language: English
Published by South-Western, 1996
- Softcover
- Used
Seller: Hamelyn, Madrid, M, SpainHamelyn
AbeBooks seller since July 18, 2022
Condition: Used - Very good
£ 8.79
Quantity: 1 available
Add to basketItem description from seller
: Este libro, ahora disponible en un atractivo texto a cuatro colores, integra completamente todos los aspectos de la comunicación de marketing. Ofrece un tratamiento más completo de la promoción de ventas, las comunicaciones en el punto de compra y la selección de medios publicitarios que cualquier otro texto en el mercado. Desde el primer capítulo, esta edición adopta una perspectiva de comunicación de marketing integrada (IMC) más amplia que en ediciones anteriores y también introduce una perspectiva de 'construcción del valor de marca' que se utiliza a lo largo de los capítulos siguientes. EAN: 9780030103520 Tipo: Libros Categoría: Negocios y Economía Título: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications Autor: Terence A. Shimp| M.Wayne Delozier Editorial: South-Western Idioma: en Páginas: 629 Formato: tapa dura.
Seller Inventory # Happ-2026-04-17-fbe26260
- Title
- Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
- Author
- Terence A. Shimp; M.Wayne Delozier
- Publisher
- South-Western
- Publication year
- 1996
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0030103525
- ISBN 13
- 9780030103520
- Edition
- 4th Edition
"Synopsis" may belong to another edition of this title.
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