Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

Shimp, Terence A.; Delozier, M.Wayne

ISBN 10: 0030103525 ISBN 13: 9780030103520
Published by South-Western, 1996
Language: English
Condition: Used - Fine Hardcover

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Used - Hardcover

Condition: Used - Fine

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