Advertising and Promotion: An Integrated Marketing Communications Perspective
Language: English
Published by Mcgraw-Hill Publishing Co., 2001
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Fair
£ 2.50
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Add to basketItem description from seller
Seller Inventory # 8540800
- Title
- Advertising and Promotion: An Integrated Marketing Communications Perspective
- Author
- Belch, G, E. and Belch, M, A.
- Publisher
- Mcgraw-Hill Publishing Co.
- Publication year
- 2001
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071180265
- ISBN 13
- 9780071180269
- Edition
- 5th or later Edition
- Item weight
- 1,900 grams
- Seller catalogs
- Business
"Synopsis" may belong to another edition of this title.
From the Publisher
Strong ethical coverage : Where applicable, ethical issues are addressed. Many advertisers are faced with ethical dilemmas. Students are given an opportunity to evaluate decisions from an ethical perspective.
Strong Global examples: Each chapter includes numerous global examples of advertisements and other advertising examples. The global examples are not only interesting, they reinforce how advertising theories apply worldwide.
Professor Technology: Our Professor Presentation CD-ROM is the best in the industry. This multimedia tool includes all of the print and electronic supplements so that you can customize your lecture notes and exams with ease. It also includes PowerPoint slides, digitized advertisements and transparencies, and digitized video clips and commercials.
Completely Revised PowerPoint Slides: We have added more slides for each chapter and improved the content quality and design.
A new Internet Chapter: This chapter 15 introduces the important role the Internet plays in creating an effective Integrated Marketing Campaign. The authors introduce successful Internet campaigns and the steps that advertisers take to maximize their exposure on the web.
Most current text on the market: The authors are committed to providing the very best and most current examples available. They continue to add examples and current references right up until the book is put into production.
New Cases: Based on customer needs, we added cases for each part that will be tied to a video segment. This will give the student an opportunity to see how advertising concepts and theories are applied at real companies.
The best video library in the market: It includes 7 video cases and over 400 commercials. New video cases include; San Diego Zoo, Gateway, Promotional Products Company, and Got milk. The videos will be tied to the career profiles found in the book and expanded on the web page.The student CD will also include chapter quizzes, current events, career profiles, the written case to accompany the videos, and possibly a part of the video segment.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
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