Advertising and Promotion: Communicating Brands
Language: English
Published by Sage Publications Ltd, 2005
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
£ 2.50
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780761941545.
Seller Inventory # 9211720
- Title
- Advertising and Promotion: Communicating Brands
- Author
- Hackley, C. E.
- Publisher
- Sage Publications Ltd
- Publication year
- 2005
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761941541
- ISBN 13
- 9780761941545
- Item weight
- 600 grams
- Seller catalogs
- Business
`A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley′s real and recent acquaintance with the practicalities of advertising, as well as its principles.... I read the book from cover to cover in one sitting′ - International Journal of Advertising
`Professor Hackley′s book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study′ - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt
`Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners′ - Arthur J Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management
Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities′ in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter.
It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising′s pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner′s handbook and an insightful account for the general reader.
"Synopsis" may belong to another edition of this title.
About the Author
Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | £ 13.04 | £ 31.98 |
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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
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