Advertising Principles - erudite Advertising Series(Chinese Edition)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-07-01 Pages: 259 Publisher: Fudan University Press basic information about the title: Advertising Principles - erudite Advertising Series List Price: 25.00 yuan Author: Chen Pei love ed Publisher: Fudan University Press Date :2004-7-1ISBN: 9787309037890 Words: 258.000 yds: 259 Edition: 1 Binding: Paperback: product size and weight: Editor's Choice \ t \ t \ t \ t Summary study advertising theory. generally two angles : Communication Studies and Marketing. Communication focuses on five aspects of the process of analysis and research dissemination (five W). is the messenger. the message. the recipient. the media. the effect is. Marketing emphasis on the relationship between advertising and marketing strategy. This material departure from the principle of the Communication. advertising as a means to study an information dissemination. that ads play an important role not only in the economic field. but also play a role in political life. social coordination. culture and entertainment. intelligence and information. The textbook system. while on the campaign from the information dissemination program to explore. but focused on the surface or in the economic aspects of marketing is the most active stage of the campaign. This textbook is revised on the basis of my book. Advertising Principles and Methods supplement. remained essentially the original system and the main point of the book. and on this basis to further explore. The ten chapters of the textbook as the main line of the five W Advertising. more comprehensive. a scientific understanding of the principles and laws of the advertising. theorists. practitioners have an important reference value. The book Advertising as the basic materials for tertiary institutions. as practitioners Readings. CONTENTS CHAPTER advertising takes the definition of the first section of advertising a historical review of advertising defined. characteristics and definition of advertising. advertising and publicity IV classification of advertising and news second ad. classified by ad area two advertising object class III. by ad content and purpose of classification four. five at advertising content areas classification study classified section III of Advertising Advertising Communication. Advertising Communication relationship the relationship between advertising and psychology Third. the relationship between advertising and Marketing IV. the relationship between advertising and aesthetics V. advertising statistical relationship theoretical basis for the fourth quarter of Advertising. Communication Theory including summarized the whole process of the campaign. Advertising Communication Studies as a theoretical basis for the development of the information society needs Chapter Summary Keywords thinking the title second ad basic theory of Section I Principles of Advertising and Communication. dissemination constitute classification the dissemination of advertising messages. advertising the basic aspects of the spread of four. ad dissemination functions in section II of the advertising market principles. the marketing concept. the advertising and marketing three. advertising and product life-cycle four. advertising and advertisers the marketing strategy of the third quarter advertising and consumer behavior. consumer behavior constitute two type of consumer analysis. consumer behavior research the significance of the fourth quarter advertising planning advertising and cultural concepts a. advertising is an important cultural phenomenon Second. the cultural environment of the basic functions of advertising culture. advertising planning. advertising planning. cultural manifestations Chapter Summary Keywords thinking questions Chapter advertisement survey investigating a strategy first advertising materials. advertising. information sources two advertising data collection and analy.…