Advertising: Its Principles, Practice, and Technique (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
£ 16.24
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book delves into the realm of advertising, analysing and organising the available knowledge and fundamental principles that underpin this influential field. The author's insights illuminate the underlying mechanisms that drive advertising's effectiveness, exploring the interplay between attention, interest, and response. Through a comprehensive examination of the techniques and strategies employed in advertising, this book provides valuable insights for both students and marketing professionals alike. The author effectively positions advertising within its historical and literary context, highlighting its significant role in shaping consumer behaviour and driving economic growth. Throughout the book, the author demonstrates how advertising can be a powerful tool for influencing purchasing decisions and building brand loyalty. This book offers a valuable foundation for understanding the complexities of advertising, making it an essential resource for anyone seeking to navigate the ever-evolving landscape of marketing and communication. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330038123_0
- Title
- Advertising: Its Principles, Practice, and Technique (Classic Reprint)
- Author
- Daniel Starch
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330038126
- ISBN 13
- 9781330038123
- Seller catalogs
- Marketing
Effective names sell: how a single word can lift or sink a product.
In this exploration of early 20th‑century advertising, the power of a name is shown through practical examples. The text demonstrates how easy pronunciation, distinctiveness, and memorable wording can drive consumer recognition and loyalty. It also warns against confusing or deceptive naming that hinders recall and trust. This edition highlights real lessons from brand history—how a chosen name shapes shelf presence, protects against copycats, and supports stronger advertising results. It blends anecdotes with practical guidance to help marketers think ahead about branding, substitutions, and long‑term value.
- Why pronunciation and memorability matter for consumer recall
- How unique, protected names strengthen a product’s market position
- Strategies to avoid substitutions that erode brand impact
- Historical examples of successful and failed naming choices
"Synopsis" may belong to another edition of this title.
Forgotten Books
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed before purchase if you request a sample.
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