Advertising in Practice

Language: English

Published by Cognella, Inc Apr 2021, 2021

1793513163 / 9781793513168

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students.Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field.Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.

Seller Inventory # 9781793513168

Title
Advertising in Practice
Author
Kate S. Kurtin
Publisher
Cognella, Inc Apr 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1793513163
ISBN 13
9781793513168
Item weight
333 grams
Dimensions
254x177x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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