Advertising: New Techniques for Visual Seduction
Language: English
Published by Thames & Hudson May 2007, 2007
- Hardcover
- Used
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls
AbeBooks seller since April 8, 2013
Condition: Used - Very good
£ 31.06
Quantity: 1 available
Add to basketItem description from seller
Advertisers are engaged in a constant search for new ways to grab theinterest and appetites of consumers. Often they use words to provokeinterest, but just as frequently they use eye-fooling images to pullviewers up short and force them to look again. The second look isthe key to a successful piece of communication, and images thatelicit that reaction are an indispensable trick of the advertising trade.Uwe Stoklossa knows the secrets behind that second glance. Heshares the knowledge here in hundreds of examples of ads he hascollected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with amyriad of new techniques for visual seduction and will act as a springboardfor a host of new concepts. It' s a source of ideas and inspirationfor anyone involved in advertising or the business of communication. 'Looking to create somefresh visuals? [Advertising] isyour ticket to inspiration.'--Dynamic Graphics Very nice clean, tight copy free of any marks.…
Seller Inventory # 326564
- Title
- Advertising: New Techniques for Visual Seduction
- Author
- Uwe Stoklossa, Thomas Rempen,
- Publisher
- Thames & Hudson May 2007
- Publication year
- 2007
- Condition
- Used - Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0500513406
- ISBN 13
- 9780500513408
- Seller catalogs
- Graphic Design - Advertising
Table of Contents
1. Figure and Ground • 2. Two and Three Dimensions • 3. Foreground and Background • 4. Big and Small • 5. Compositions • 6. Setting Up a Scene • 7. Seeing in Context • 8. Outlines • 9. Words and Pictures 10. On the Spot • 11. From Eyes to Brain • 12. Index
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Hennessey + Ingalls
Los Angeles, CA, U.S.A.
AbeBooks seller since April 8, 2013
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