Advertising Managers Handbook

Bly, Robert, W.; Robert W. Bly

ISBN 10: 0130073458 / ISBN 13: 9780130073457

Published by Prentice-Hall/A Division of Simon & Schuster, Inc., Englewood Cliffs, NJ, 1993

About this Item

800 pp. Over-sized and/or over weight book; extra postage required. Clean, fresh copy and dj with very light shelf wear, crisp pages and clean text.

Seller Inventory # 3iiiDh0022

Bibliographic Details

• Title: Advertising Managers Handbook
• Publisher: Prentice-Hall/A Division of Simon & Schuster, Inc., Englewood Cliffs, NJ
• Publication Date: 1993
• Language: English
• ISBN 10: 0130073458
• ISBN 13: 9780130073457
• Binding: Hardcover
• Illustrator: Patrice Larose-Gramuglia (Jacket Design)
• Condition: Like New
• Dust Jacket Condition: Very Good

About this title

Synopsis

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

Synopsis

Intended as a daily reference, this handbook provides advertising managers with step-by-step guidelines for advertising management success. Included are plans, samples, checklists, techniques and guidelines.