Advertising the Introduction - Haidai. advertising Book Series(Chinese Edition)(Old-Used)

7560728693 / 9787560728698

  • Softcover
  • Used
See all details

Seller: liu xing, Nanjing, JS, Chinaliu xing

5-star seller

AbeBooks seller since April 7, 2009

Softcover

Condition: Used - Good

£ 36.29

£ 13.62 shipping 
Ships from China to U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-09-01 Pages: 328 Publisher: Shandong University Press title: Introduction to Advertising - Haidai advertising Book Series List Price: 36.00 yuan: Fugen Qing. Yang Ming ed Publisher: Shandong University Publishing Date :2004-9-1ISBN: 9787560728698 Words: 489.000 yards: 328 Edition: 1 Binding: Paperback: Weight: Editor's Choice \ t \ t \ t \ t \ t Abstract \ t \ t \ t \ t Contents Introduction Section I \ t ad defined in section II \ t ad features the third quarter \ t ad classification the fourth quarter \ t advertising principles advertising brief history of Section 1 \ t origins and ancient advertising advertising section II. \ t Modern Advertising Section III \ t the Modern Advertising Section IV \ t the status quo of China's advertising industry Section V \ t the current situation of the world advertising industry advertising theory section I \ t the emergence and development of the theory of modern advertising Section 2 \ t theory of modern advertising section III \ t Advertising market research object Chapter Section I \ t Market research purpose and meaning of section II \ t market research content Section III \ t market survey method in section IV \ t steps and methods of market research Chapter advertising psychological first section \ t consumer psychology and the psychological process of Section II \ t ad's feeling and perception of the third quarter the \ t advertising and pay attention to the fourth quarter \ t ad memory and Lenovo Chapter advertising objectives and advertising program first section \ t corporate strategy and advertising goals Overview Section II \ t determine advertising goals Section III \ t develop advertising plans Section I Section IV \ t section V of the advertising budget \ t advertising organization and implementation of measures under Chapter VII of advertising planning \ the significance t advertising planning and program Section II \ t advertising planning section III of the core content \ t ad planning art Chapter VIII of the advertising creative nature of Section II of Section I \ t advertising creative \ t advertising creative processes Section III \ t performance of advertising creative strategy the fourth quarter \ t advertising creative basic requirements of Chapter IX advertising performance section of the general concept of \ t ad performance section II \ common themes and techniques of the third quarter t ad performance \ t different commodities advertising performance in section IV \ t the advertising style structure with advertising language in section V \ t Advertising Design Art first ten chapters of the advertising medium Section 1 \ t advertising medium for the basic functions and features of Section II \ t develop advertising media plan in section III \ t advertising media evaluation content and method in section IV \ t advertising media strategy tenth chapter \ t advertising regulations and advertising management Section I \ t Advertising Regulations Section II \ t Ad Management Overview Section III \ t the advertising industry's self-regulation the fourth quarter \ t advertising company's operation and management of the main references Postscript Author Abstracts preamble \ t \ t \ t \ tFour Satisfaction guaranteed,or money back.…

Title
Advertising the Introduction - Haidai. advertising Book Series(Chinese Edition)(Old-Used)
Author
FU GEN QING . YANG MING BIAN ZHU
Condition
Good
Binding
paperback
ISBN 10
7560728693
ISBN 13
9787560728698

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

Shipping rates from China to U.S.A.

Item16 to 30 business days8 to 16 business days
First item£ 13.62£ 22.71
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Paypal

Store description

Thank you for visiting My bookstore! We are an online bookstore, and Is the China's largest online book sales. Generally our books are from China, with reasonable price and decent printing quality. We are always trying our best to satisfy customer's needs!

Specialty

Chemistry, Mathematics, Computer, Physics, Environment, Social Sciences

Seller's business information

ANJINGYU LIMITED

No.99 King Fuk ST, RM D07, 8/F KAI TAK FTY BLDG
San Po Kong, Hong Kong