Advertising & IMC: Principles and Practice
Sandra Moriarty / Nancy Mitchell / William D. Wells / Charles Wood
Language: English
Published by Pearson Education, 2019
- Softcover
- Used
Seller: Optimon Books, Gravesend, Kent, United KingdomOptimon Books
AbeBooks seller since December 22, 2022
Condition: Used - Fair
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- Title
- Advertising & IMC: Principles and Practice
- Author
- Sandra Moriarty / Nancy Mitchell / William D. Wells / Charles Wood
- Publisher
- Pearson Education
- Publication year
- 2019
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1292262060
- ISBN 13
- 9781292262062
- Series
- Book 1 of 3: What's New in Marketing
For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together ― ensuring students are prepared to deal with the latest industry practices in their future careers.
"Synopsis" may belong to another edition of this title.
Optimon Books
Gravesend, Kent, United Kingdom
AbeBooks seller since December 22, 2022
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