Advertising Efficiency and Effectiveness in the Palestinian Banking Sector
Language: English
Published by LAP LAMBERT Academic Publishing Feb 2011, 2011
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 69.99
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -This book aims to evaluate the level of banking advertising efficiency and effectiveness in Palestine. To achieve its objectives, the book researched the internal and external banking environments in Palestine. This was done after so much attention was paid to advertising media selection and the special evaluation process dictated by the history of Palestine. Readers of this book know that writing on Palestinian problems especially economic problems requires avoiding political issues that may distract the attention of authors from their main purpose which is to find solutions and give recommendations to overcome some technical economic problems. In order to achieve our objectives, we had to clarify the two basic concepts, efficiency and effectiveness, and design methods for measuring their effects on our advertising plans. We were able to show that calculating and using these two concepts is independent of environmental variations. Finally, we recommend that bank managers should use the redefined concepts of efficiency and effectiveness to examine the strengths and weaknesses of their advertising plans. 344 pp. Englisch.…
Seller Inventory # 9783844306804
- Title
- Advertising Efficiency and Effectiveness in the Palestinian Banking Sector
- Author
- Mohammad Zedan Salem
- Publisher
- LAP LAMBERT Academic Publishing Feb 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3844306803
- ISBN 13
- 9783844306804
- Item weight
- 530 grams
- Dimensions
- 220x150x21 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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