Advertising and Direct Mail CBS Television Network
From Between the Covers-Rare Books, Inc. ABAA, Gloucester City, NJ, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 25 July 1997
From Between the Covers-Rare Books, Inc. ABAA, Gloucester City, NJ, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 25 July 1997
About this Item
Oblong quarto measuring 10½" x 8". Comb-bound blue wrappers. Slight edgewear else near fine. An advertising catalog for CBS Television Network in 1960. An elaborate item presumably used by CBS' sales force to show potential clients the lengths their advertising could go. The volume is sectioned off into categories including "Trade Advertisements," "Direct Mail," "Program Promotion," "Presentations," and "Corporate Affairs" with glossy pages illustrating examples of each kind of advertising. Cards are inserted to caption the advertisements with dates when they were produced and what clients were targeted with the advertising. Promotions are seen here for both the Democratic and Republican conventions and the Rome Olympics, among other events. Certainly rare and possibly unique. Seller Inventory # 427211
Bibliographic Details
Title: Advertising and Direct Mail CBS Television ...
Publisher: CBS Television Network, [New York]
Publication Date: 1960
Binding: Softcover
Condition: Near Fine
Store Description
All books are first editions unless otherwise noted. New Jersey residents will be asked for 7% sales tax. All items guaranteed, all items subject to prior sale. Members ABAA, ILAB.
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