- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 2.91
Quantity: 1 available
Add to basketItem description from seller
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00108706564
- Title
- Advertising by Design Generati
- Author
- Landa, Robin
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470362685
- ISBN 13
- 9780470362686
- Edition
- 2nd Edition
The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated–media advertising for brands, organizations, and causes that encompasses brand–building through engagement, community building, added value, and entertainment.
Fully supplemented with interviews from esteemed creative directors, along with real–world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.
"While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump–starting the creative process across all platforms. This book is a must–read for beginners and seasoned veterans."
–– Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston
"This is still the quintessential, step–by–step textbook for anyone interested in learning or teaching the fundamentals of advertising."
–– Alan Rado, IADT/Harrington College of Design
"The most enlightening textbook on advertising I′ve ever seen. A must–read for any student of the ad biz."
–– Drew Neisser, CEO, Renegade
"So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it′s still all about doing beautiful work."
–– Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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SBYB, Inc.
900 Knell Rd
Montgomery, IL U.S.A. 60538
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