Advertising by Design: Creating Visual Communications with Graphic Impact
Language: English
Published by Wiley, 2004
- Softcover
- Used
Seller: Open Books, Chicago, IL, U.S.A.Open Books
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Condition: Used - Good
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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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- Title
- Advertising by Design: Creating Visual Communications with Graphic Impact
- Author
- Robin Landa
- Publisher
- Wiley
- Publication year
- 2004
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471428973
- ISBN 13
- 9780471428978
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full–color text provides a highly illustrative, behind–the–scenes look at developing successful ads for a variety of media–including print, television, online, and guerrilla advertisements–empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.
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Open Books
Chicago, IL, U.S.A.
AbeBooks seller since October 14, 2016
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