Advertising Creative - International Student Edition: Strategy, Copy, and Design
Altstiel, Tom, Grow, Jean M., Jennings, Marcel
Language: English
Published by SAGE Publications, Inc, 2019
- Softcover
- New
Seller: Mispah books, Redhill, Surrey, United KingdomMispah books
AbeBooks seller since April 15, 2021
Condition: New
£ 218.00
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # ERICA82915443703696
- Title
- Advertising Creative - International Student Edition: Strategy, Copy, and Design
- Author
- Altstiel, Tom, Grow, Jean M., Jennings, Marcel
- Publisher
- SAGE Publications, Inc
- Publication year
- 2019
- Condition
- New
- Book Type
- book
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1544370369
- ISBN 13
- 9781544370361
- Edition
- 5th or later Edition
New to this edition: </span>
-
<li style="margin: 0cm 0cm 0pt;"><span style="color: black;"></span><span style="color: black;">Updated content for each chapter</span><span style="color: black;"> includes the latest trends in digital technology from AI to VR and continued emphasis on the global marketplace</span> <li style="margin: 0cm 0cm 0pt;"><span style="color: black;">A new focus on Gen Z, as they enter classrooms, and Millennials, as they prepare to enter the job market, connects the content to the next generation of advertising professionals</span> <li style="margin: 0cm 0cm 0pt;"><span style="color: black;"></span><span style="color: black;">An enhanced</span><span style="color: black;"> Survival Guide offers valuable tips for getting a job, thriving in the position, and standing out in an increasingly competitive industry</span> <li style="margin: 0cm 0cm 0pt;"><span style="color: black;"></span><span style="color: black;">Unique insights from working professionals in each chapter</span><span style="color: black;"> including all new Pro Tips and inspiring stories from Rising Stars <span style="background: white;">keep readers up-to-date and connected to the advertising world</span></span> <li style="margin: 0cm 0cm 0pt;"><span style="background: white; color: black;"></span><span style="color: black;">Revised exercises and a What Would You Do? case study at the end of each chapter</span><span style="color: black;"> exercise readers problem solving skills and encourage them to think outside the box. </span>
"Synopsis" may belong to another edition of this title.
About the Author
Tom Altstiel (MS, University of Illinois at Urbana-Champaign; BA, Valparaiso University) has spent over 40 years in the marketing communication business developing creative strategy and content for broadcast, video, print, web, sales promotion, direct marketing, social media, and public relations. He was creative director at three agencies, including owner/partner in PKA Marketing. Tom is currently principal of TBA Marketing Group LLC, a creative firm focusing on strategic solutions and content for business-to-business clients and non-profit organizations. Tom has developed creative work for a wide variety consumer, B2B clients and non-profits, including Toyota, Snap-on Tools, CASE, Johnson Controls, Evinrude, Komatsu, Rexnord, 3M, FiServ, and Concordia University. Tom was an adjunct professor at Marquette University from 1999-2018, teaching Copywriting, Advanced Copywriting, Campaigns, and Ideation/Content Development. Follow him on Linked In.
Jean Grow is the Founder and Chief TruthsTeller at GROW – a Diversity Equity & Inclusion (DEI) consultancy. After 20 years of teaching advertising and mentoring students, at Marquette University, all the while conducting research on the lack of women in advertising creative departments and the dire need for diversity across the entire advertising industry, Jean pivoted away from academia to pursue her passion – building diverse, equitable, and inclusive workspaces. Combining her deep and emotive understanding of DEI with her research acumen and advertising industry experience, Dr. Grow launched GROW - a DEI consultancy. You can find her at jeangrow.com or follow her @jeangrow and on LinkedIn.
"About the title" may belong to another edition of this title.
Mispah books
Redhill, Surrey, United Kingdom
AbeBooks seller since April 15, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 15 business days | 9 to 10 business days |
|---|---|---|
| First item | £ 25.00 | £ 27.00 |
Payment methods
Store description
Specialty
Fiction & Academic Books, Science, GeneralSeller's business information
Mispah books
United Kingdom
Terms of sale
We offer excellent customer service & easy return facility.
we ship from Multiple location,UK,India,US
Return address:
Mispah books
flat4 ,
Centenary court, 30 Warwick Road
Redhill , SURRE RH1 1FQ
United Kingdom
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Mispah books, Redhill, Surrey, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.