Advertising and Consumer Behaviour
Language: English
Published by Akhand, 2012
- Hardcover
- Used
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: Used
£ 24.52
- Bank Draft
- Bank Wire Transfer
- Invoice
Quantity: 1 available
Add to basket
Item description from seller
Contents Preface 1 What is advertising 2 Understanding modern marketplace 3 Consumer behaviour 4 Consumer decision-making process 5 Customer needs and wants 6 Consumer attitude 7 Consumer buying behaviour 8 Cross-cultural consumer behaviour 9 Online consumer privacy Bibliography IndexAdvertising plays a very important role in forming consumer behaviour Advertising is usually important for triggering the first time purchase of the product Then if the consumer likes it he will purchase the product again Advertising plays a vital role in reminding consumers of the brand name Thus a strong brand image portrayed through advertising would ensure the repurchase of convenience goodsAdvertising and Consumer Behaviour has been written for the management students of Indian institutions Covering almost all the topics on consumer behaviour and advertising this book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic hedonic social moral and even reptilian aspects of the human condition in the marketplace It clearly explains the fundamentals of the subject and is designed to give an insight to the students with examples It is written in simple language so that it can be understood by the students and teachers All serious students and practitioners of marketing will find something of interest and relevance in this insightful book jacket 256 pp.…
Seller Inventory # 100040
- Title
- Advertising and Consumer Behaviour
- Author
- Amit K. Bhagat
- Publisher
- Akhand
- Publication year
- 2012
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 9381416028
- ISBN 13
- 9789381416020
- Illustrator
- figs, tables
"Synopsis" may belong to another edition of this title.
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
Shipping rates from India to U.S.A.
| Item | 20 to 24 business days | 4 to 7 business days |
|---|---|---|
| First item | £ 14.81 | £ 27.09 |
Payment methods
You can pay with your credit card on AbeBooks.com.- Bank Draft
- Bank Wire Transfer
- Invoice
Store description
A one stop shop for books from India. We can supply any title published in India by any publisher. We have an extensive annotated catalogue of books on the web. We have been supplying books from India to University Libraries, Art Museums, Botanical Gardens world wide for the past thirty years.
Specialty
E, Yoga, Jainism, Terrorism, Literature, Linguistics, Numismatics, Environment, Encyclopedias, Textiles, Economics, Ichthyology, Natural History, Dance, Sociology, Botanical sciences, Architecture, null, Geological Sciences, Tantra, Cinema, Sikhism, null, Islam, Historical Travel, null, Ecology, Economics, null, Paintings, Herpetology, Wildlife, Music, Politics, History, Law, null, Art History, BoSeller's business information
Vedams eBooks Pvt Ltd
Vardhaman Charve Plaza IV, Bldg # 10, 2nd Floor, K.P. Block Commerical Complex, Pitampura
New Delhi, India 110 034
Terms of sale
We check every book for page mistake before they are shipped out. We take a lot of pain in our packing so that the books reach their destination in mint condition.
Name of the Company : Vedams eBooks [P] Ltd
Business Address: Vardhaman Charve Plaza IV, Bldg. 10, 2nd Floor, KP Block Commercial Centre, Pitampura, New Delhi 110034, India
e-mail address: vedams@vedamsbooks.com
Telephone Numbers: 00-91-11-27310611; 00-91-11-27310612
Fax: 00-91-27310613
Office Working Hours: 9 AM to 5 PM - Monday to Friday
Company Registration Number: U22110DL2000PTC108449
Name of the Authorized Representative: Achal Rajagopal
Amount of Share Capital: 1. Authorized Capital - Rs. 25,00,000; Paid-up Capital Rs. 796720.00
Any Further Information That Might Be Mandatory in your case: NIL
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Vedams eBooks (P) Ltd, New Delhi, Delhi, India, +91 9312959012, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs includes insurance. Books lost in transit will be replaced immediately. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know if extra shipping is required.