The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
Barry, Pete Pete Barry,
ISBN 10: 0500287384 ISBN 13: 9780500287385
Published by Thames & Hudson -, 2008
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About this Item
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Synopsis:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
About the Author: Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.
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Bibliographic Details
Title: The Advertising Concept Book: Think Now, ...
Publisher: Thames & Hudson -
Publication Date: 2008
Binding: paperback
Condition: Very Good
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ISBN 10: 0500287384
ISBN 13: 9780500287385
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