The Advertising Concept Book : Think Now, Design Later

Barry, Pete

ISBN 10: 0500516235 / ISBN 13: 9780500516232

Published by Thames & Hudson, Limited, 2012

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP82444905

Synopsis:

A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

Review: The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Scileppi, Associate Director, Chicago Portfolio School

`If this book could stand in front of a class and talk, I'd be out of a job' --Tony Cullingham, Course Director, The Watford Creative Advertising Course, UK

'Invaluable advice' --Creative Review magazine, August 2008

`A terrific guide' --Paul Belford, Former Joint Creative Director, Abbott Mead Vickers BBDO (for Varoom magazine, Issue 8, 2008)

'Sound advice for advertising creatives' --Communication Arts magazine, July 2008

'If you are wondering why you haven't won any awards, buy this book and you might find out why'
--The Designer's Review of Books, April 2009 --This text refers to an out of print or unavailable edition of this title.

Newly revised and updated, The Advertising Concept Book tells you everything you need to know about advertising. --New Design

`If this book could stand in front of a class and talk, I'd be out of a job' --Tony Cullingham, Course Director, The Watford Creative Advertising Course, UK

'Invaluable advice' --Creative Review magazine, August 2008

`A terrific guide' --Paul Belford, Former Joint Creative Director, Abbott Mead Vickers BBDO (for Varoom magazine, Issue 8, 2008)

'Sound advice for advertising creatives' --Communication Arts magazine, July 2008

'If you are wondering why you haven't won any awards, buy this book and you might find out why'
--The Designer's Review of Books, April 2009 --This text refers to an out of print or unavailable edition of this title.

Tells you everything you need to know about advertising. --New Design

Bibliographic Details

Title: The Advertising Concept Book : Think Now, ...
Publisher: Thames & Hudson, Limited
Publication Date: 2012
Binding: Hardcover
Condition: Very Good
Edition: 2nd Edition