The Advertising Concept Book : Think Now, Design Later
Barry, Pete
ISBN 10: 0500292671 ISBN 13: 9780500292679
Published by Thames & Hudson, 2016
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 3 August 2006
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About this Item
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Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15458728-6
Synopsis:
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.
About the Author: Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Advertising Concept Book : Think Now, ...
Publisher: Thames & Hudson
Publication Date: 2016
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition
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Soft cover. Condition: Very Good. 3rd Edition. Book in very good condition. Owner's signature on cover page of book. The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Seller Inventory # ABE-1755291352349
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Advertising Concept Book 3E: Think Now, Design Later
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Thames & Hudson (edition Third), 2016
ISBN 10: 0500292671
ISBN 13: 9780500292679
Used
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