Advertising Campaign Strategy
Parente, Donald
ISBN 10: 0324271905 ISBN 13: 9780324271904
Published by Cengage South-Western, 2003
Used
Hardcover
From
Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP102079748
Synopsis:
A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Not only does it illustrate what effective campaigns are, but also demonstrates how to successfully execute them.
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Bibliographic Details
Title: Advertising Campaign Strategy
Publisher: Cengage South-Western
Publication Date: 2003
Binding: Hardcover
Condition: Good
Edition: 3rd.