Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Donald Parente,etc., Arnold M. Barban, Bruce G. Van den Bergh, James L. Marra

ISBN 10: 0030128986 ISBN 13: 9780030128981
Published by South-Western 02/01/1996, 1996
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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