Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Parente, Donald; Strausbaugh-Hutchinson, Kirsten
Language: English
Published by Cengage Learning, 2014
- Softcover
- New
Seller: BEST BOOK, Richardson, TX, U.S.A.BEST BOOK
AbeBooks seller since April 9, 2025
Item description from seller
Seller Inventory # 3K3-00017
- Title
- Advertising Campaign Strategy: A Guide to Marketing Communication Plans
- Author
- Parente, Donald; Strausbaugh-Hutchinson, Kirsten
- Publisher
- Cengage Learning
- Publication year
- 2014
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 1133434800
- ISBN 13
- 9781133434801
- Edition
- 5th or later Edition
- Item weight
- 8 ounces
- Dimensions
- 6x0x9
"Synopsis" may belong to another edition of this title.
About the Author
Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.
"About the title" may belong to another edition of this title.
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