Advertising Account Planning
Kelli S. Boling (u. a.)
ISBN 10: 1538192861 ISBN 13: 9781538192863
Published by RL-Rowman & Littlefield Publishers, 2025
New
Soft cover
From
INDOO, Avenel, NJ, U.S.A.
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About this Item
Description:
Seller Inventory # 9781538192863
Synopsis:
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
About the Authors:
Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
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Bibliographic Details
Title: Advertising Account Planning
Publisher: RL-Rowman & Littlefield Publishers
Publication Date: 2025
Binding: Soft cover
Condition: New
Edition: 2nd Edition