Advergaming and In-Game Advertising
Language: German
Published by AV Akademikerverlag Mrz 2012, 2012
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 52.11
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Durch das gestiegene Interesse an der Marke (Brand) und der starken Zunah me der Markenvielfalt wird seit Ende der 80er Jahre sowohl in der Wissen schaft, als auch in der Praxis eine intensive Markenwertdiskussion geführt. Die Markenwerte haben sich zu einer wichtigen ökonomischen Grösse ent wickelt. Durch die stetig wachsende Anzahl an Markenneuanmeldungen und die drohende Markenerosion entstehen für das Markenmanagement neue He raus forderungen. In diesem Zusammenhang gewinnt das strategische Mar ken ma nagement an Wichtigkeit. Es müssen neue Wege gesucht werden, um die präferenzprägende Funktion von Marken beizubehalten. Eine in diesem Zu sammenhang vermehrt diskutierte Konzeption stellt die in diesem Buch vorgestellte persönlichkeitsorientierte Markenführung dar. Durch eine Mar ken per sön lichkeit kann die Kommunikation zwischen Mensch und Marke auf der Ebene einer persönlichen Identifikation des Konsumenten mit der Marke sichergestellt werden. Die theoretische Diskussion in diesem Buch soll dem Leser eine vertiefte Annäherung an diese zukunftsträchtige Thematik geben. Das Buch richtet sich an Wirtschaftswissenschaftler, Manager und Marketing fachleute, die sich intensiv mit der Markenwelt auseinandersetzen. 72 pp. Deutsch.…
Seller Inventory # 9783639395242
- Title
- Advergaming and In-Game Advertising
- Author
- Gerald Marolf
- Publisher
- AV Akademikerverlag Mrz 2012
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3639395247
- ISBN 13
- 9783639395242
- Item weight
- 125 grams
- Dimensions
- 220x150x5 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
| First item | £ 19.72 | £ 19.72 |
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Seller's business information
BuchWeltWeit Ludwig Meier e.K.
Germany
Terms of sale
BuchWeltWeit Inh. Ludwig Meier e.K.
Inhaber: Ludwig Meier
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