Advances in Business and Management Forecasting

Kenneth D. Lawrence

ISBN 10: 0762314788 / ISBN 13: 9780762314782

Published by Emerald Publishing Limited, 2008

New copy - Usually dispatched within 4 working days. Seller Inventory # B9780762314782

Synopsis:

"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications and practitioner-oriented publication.The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 5, there are sections devoted to financial applications of forecasting, as well as demand forecasting. There is, also, a section on general business applications of forecasting, as well as one on forecasting methodologies.It presents state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. It is published annually.

About the Author: Lawrence is Adjunct Professor of Industrial and Systems Engineering at Rutgers University in Piscataway, New Jersey.

Bibliographic Details

Title: Advances in Business and Management ...
Publisher: Emerald Publishing Limited
Publication Date: 2008
Binding: Hardback
Condition: New