Advances in Advertising Research (Vol. III) : Current Insights and Future Trends
Language: English
Published by Gabler Verlag, 2014
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Druck auf Anfrage Neuware - Printed after ordering - Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Seller Inventory # 9783834946492
- Title
- Advances in Advertising Research (Vol. III) : Current Insights and Future Trends
- Author
- Tobias Langner
- Publisher
- Gabler Verlag
- Publication year
- 2014
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3834946494
- ISBN 13
- 9783834946492
- Item weight
- 575 grams
- Dimensions
- 210x148x25 mm
- Series
- Book 1 of 6: European Advertising Academy
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
"Synopsis" may belong to another edition of this title.
About the Author
Martin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
"About the title" may belong to another edition of this title.
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