Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement
Language: English
Published by Springer Gabler, 2018
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Seller Inventory # 9783658215200
- Title
- Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement
- Author
- Vesna Zabkar
- Publisher
- Springer Gabler
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658215208
- ISBN 13
- 9783658215200
- Item weight
- 401 grams
- Dimensions
- 210x148x17 mm
- Series
- Book 4 of 6: European Advertising Academy
"Synopsis" may belong to another edition of this title.
About the Author
Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
"About the title" may belong to another edition of this title.
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