Advanced Theory and Practice in Sport Marketing
Eric Schwarz; Jason Hunter
ISBN 10: 0750684917 ISBN 13: 9780750684910
Published by Routledge, 2011
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Paperback
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0750684917I3N00
Synopsis:
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
About the Author:
Eric Schwarz is Associate Professor of Sport Business, Saint Leo University, Florida, USA
Jason Hunter is a Lecturer in the Athletics Department, College of DuPage, USA
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Bibliographic Details
Title: Advanced Theory and Practice in Sport ...
Publisher: Routledge
Publication Date: 2011
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket