Advanced Email Marketing
Sterne, Jim
ISBN 10: 0974439304 ISBN 13: 9780974439303
Published by Lyris Technologies, Inc. (edition ), 2003
Used
Paperback
From
BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 2 February 2016
This specific item is no longer available.
About this Item
Description:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0974439304-11-1
Synopsis:
Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.
So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue.
This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Advanced Email Marketing
Publisher: Lyris Technologies, Inc. (edition )
Publication Date: 2003
Binding: Paperback
Condition: Very Good