Advanced Brand Management
Paul Temporal
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Quantity: 1 available
Add to basket: Este libro es una guía completa para la gestión de marcas en un mundo en constante cambio. Paul Temporal, experto en marcas de renombre mundial, explica cómo desarrollar y gestionar estrategias sofisticadas que aseguren un valor de marca sostenible. El autor aborda temas como la obtención de valiosos conocimientos del consumidor, el uso de la emoción para asegurar el éxito de la marca y la creación de una cultura de marca sólida. Con más de 40 estudios de caso, este libro es un recurso indispensable para cualquier persona responsable de una marca, ya sea en una empresa establecida o en una nueva. EAN: 9780470824498 Tipo: Libros Categoría: Negocios y Economía Título: Advanced Brand Management Autor: Paul Temporal Editorial: John Wiley & Sons Ltd Idioma: en Páginas: 256 Formato: tapa dura.
Seller Inventory # Happ-2023-05-11-a245ef89
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as:
More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include:
This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity.
Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
Dr. Paul Temporal is Asia's leading global expert on brand strategy and management. He has over 25 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many of the top corporations and governments in Asia and across the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at the University of Oxford's Said Business School and Green Templeton College, as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University, China. Dr. Temporal has published numerous bestselling books, including Branding in Asia, Romancing the Customer, Hi-Tech Hi-Touch Branding, Asia's Star Brands, and The Branding of MTV. He can be contacted at temporalbrand.com.
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